There are two main reasons for the importance of following up:
Consistent growth in sales is quite difficult for companies whether they are B2B or B2C and consistent performance is rarer still. The reason mainly is the lack of focus and investment used to develop and enhance B2B sales and marketing and sales capabilities to drive revenue.
Trade Shows and exhibitions are a great way to make B2B sales, seek potential clients and reacquaint yourself with existing customers as well as being a great form of Inbound marketing and PR.
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