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Edwin Raymond

Strategy, Tactics, and Psychology: How Organizational Alignment and Buyer Personas Drive Business Growth
B2B Marketing Strategy, buyer personas, marketing, marketing strategy, B2b Inbound Marketing, organizational alignment

Jul 10, 2019 12:00:53 PM

Strategy, Tactics, and Psychology: How Organizational Alignment and Buyer Personas Drive Business Growth

In the game of chess, there are three fundamental elements to how world-class champions play. Two of these, strategy and tactics, are grounded in the mechanics of the game itself. Solid chess players must have a firm understanding of the overarching ebb and flow of the game, coupled with the...

HubSpot vs Pardot: Which Marketing Automation Suite is Best for SMEs and Enterprises?
B2B Marketing Strategy, marketing, HubSpot, B2b Inbound Marketing, Marketing Automation, Pardot

Jun 12, 2019 12:00:47 PM

HubSpot vs Pardot: Which Marketing Automation Suite is Best for SMEs and Enterprises?

Baking automation into your standard marketing workflows is a great way to cut down on redundancies, improve accuracies, and bring a renewed sense of speediness to your campaigns. But, when you're looking to implement a marketing automation platform (MAP), it can be challenging to figure out which...

B2B Marketing B2B Sales: Business To Business Networking
B2B Marketing Strategy, B2B Sales Strategy, Business Networking, B2b Inbound Marketing

Jan 31, 2017 4:44:38 PM

B2B Marketing B2B Sales: Business To Business Networking

Business To Business Networking Made Easy and Profitable

Welcome to part 1 of our 6 part series on  Business networking.  Business to business networking is a very important part of your b2b marketingstrategy. All businesses small, medium and large all network. Trade shows are a perfect example of...

Top 10 Tips For Writing A Successful B2B Press Release
B2B Lead Generation, B2B Marketing Strategy, B2b Inbound Marketing, Outbound Marketing, Press Release

Jun 26, 2016 4:32:15 PM

Top 10 Tips For Writing A Successful B2B Press Release

A B2B Press Release is an essential means to promote your business. Unfortunately, the effectiveness has not been realised by smaller companies who may benefit a great deal by publishing a B2B press release. A press release is not necessarily always a big news story nor an announcement of an...

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