In the game of chess, there are three fundamental elements to how world-class champions play. Two of these, strategy and tactics, are grounded in the mechanics of the game itself. Solid chess players must have a firm understanding of the overarching ebb and flow of the game, coupled with the...
Baking automation into your standard marketing workflows is a great way to cut down on redundancies, improve accuracies, and bring a renewed sense of speediness to your campaigns. But, when you're looking to implement a marketing automation platform (MAP), it can be challenging to figure out which...
Business To Business Networking Made Easy and Profitable
Welcome to part 1 of our 6 part series on Business networking. Business to business networking is a very important part of your b2b marketingstrategy. All businesses small, medium and large all network. Trade shows are a perfect example of...
B2B Marketing Research and Development
Manufacturing, technology companies understand the principles of R&D, from widget to Apps speak to the MD , CFO and CTO they all understand the value in have R&D budget, ask IBM, Microsoft, Sony and Phillips to name a few. They Spend money on staying ahead.
A B2B Press Release is an essential means to promote your business. Unfortunately, the effectiveness has not been realised by smaller companies who may benefit a great deal by publishing a B2B press release. A press release is not necessarily always a big news story nor an announcement of an...
As explained in the introductory definitions of network and 'network' above, definitions can be very helpful in understanding concepts.
Business networking Is A Form Of Marketing.
Apply Sustained Focused Effort
All forms of marketing benefit from strongly focused activity, which is necessary first:
There are two main reasons for the importance of following up:
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