Having a successful Trade Show

A trade show is where your customer is going to engage with your Business. You need to make sure you drive traffic to you and capture as many top-quality leads as possible.

Creating Effective Buyer Personas: How Strategy, Tactics, and Psychology Drive Business Growth

In the game of chess, there are three fundamental elements to how world-class champions play. Two of these, strategy and tactics, are grounded in the mechanics of the game itself. Solid chess players...

B2B Marketing Research and Development

Manufacturing, technology companies understand the principles of R&D, from widget to Apps speak to the MD , CFO and CTO they all understand the value in have R&D budget, ask IBM, Microsoft, Sony and Phillips to name a few. They Spend money on staying ahead.

A B2B Press Release is an essential means to promote your business. Unfortunately, the effectiveness has not been realised by smaller companies who may benefit a great deal by publishing a B2B press release. A press release is not necessarily always a big news story nor an announcement of an...

Network And Networking Definitions - Other Pointers

As explained in the introductory definitions of network and 'network' above, definitions can be very helpful in understanding concepts.

Business networking Is A Form Of Marketing.

Apply Sustained Focused Effort

All forms of marketing benefit from strongly focused activity, which is necessary first:

Follow Up Your Commitments And Promises

There are two main reasons for the importance of following up:

Help Others - Give Before You Receive

Always prioritise helping and giving to others ahead of taking and receiving for yourself.

"You must give in order to receive. Be helpful to others and you will be helped in return"

Networks of people are highly complex - often it is not possible to see...

Rules, Rules, Regulation and B2B Sales and Marketing

The manufacturing sector, like so many other sectors, is facing increasing regulation and compliance measures.

Everything from disposal management and employee health and well-being is tied up in red tape. Some regulations are essential such as...

There have been mixed reports on the progress of the manufacturing industry in the UK since September 2015.

Contrary to the official figures of 0.9 percent growth, the industry has considerably observed a downward trend in it’s growth, that recorded only 0.4 percent growth in October last year....