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Edwin Raymond

Strategy, Tactics, and Psychology: How Organizational Alignment and Buyer Personas Drive Business Growth
B2B Marketing Strategy, buyer personas, marketing, marketing strategy, B2b Inbound Marketing, organizational alignment

Jul 10, 2019 12:00:53 PM

Strategy, Tactics, and Psychology: How Organizational Alignment and Buyer Personas Drive Business Growth

Creating Effective Buyer Personas: How Strategy, Tactics, and Psychology Drive Business Growth

In the game of chess, there are three fundamental elements to how world-class champions play. Two of these, strategy and tactics, are grounded in the mechanics of the game itself. Solid chess players...

Top 10 Tips For Writing A Successful B2B Press Release
B2B Lead Generation, B2B Marketing Strategy, B2b Inbound Marketing, Outbound Marketing, Press Release

Jun 26, 2016 4:32:15 PM

Top 10 Tips For Writing A Successful B2B Press Release

A B2B Press Release is an essential means to promote your business. Unfortunately, the effectiveness has not been realised by smaller companies who may benefit a great deal by publishing a B2B press release. A press release is not necessarily always a big news story nor an announcement of an...

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