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Marketing Automation and Tech

Floodlight New Marketing

Be found with Inbound

Hubspot Salesforce


The Importance of Inbound

An inbound marketing approach to business is most effective when the emphasis is placed on getting the right customer. Potential customers are looking for professionalism and expertise.

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Energy, Power & Renewables

Creating an Omi-channel marketing campaign, that successfully integrates with AMB. Engaging with your Key Accounts and Stake holders


Inbound marketing can work for you, even better than using word-of-mouth and outbound marketing once did. Speak to our experts


You are an expert in technology, but you need help to "Strategise, Re-energise and Deliver" a successful inbound marketing campaign


Marketing departments and Agencies that need extra resources and expertise. To support their business in reaching their short to long term goals

Find out if your business is a good fit for Floodlight

Take Your Marketing To The Next Level

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How To Smash Sales At A Trade Show

08 Jan, 2020

Having a successful Trade Show A trade show is where your customer is going to engage with your Business. You need to make sure you drive traffic to you and capture as many top-quality leads as possible.

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Strategy, Tactics, and Psychology: How Organizational Alignment and Buyer Personas Drive Business Growth

10 Jul, 2019

In the game of chess, there are three fundamental elements to how world-class champions play. Two of these, strategy and tactics, are grounded in the mechanics of the game itself. Solid chess players must have a firm understanding of the overarching ebb and flow of the game, coupled with the ability to seize every conceivable opportunity for positional advantage. The third element, psychology, is also vital, especially for top tier match play. According to one expert marketer, while not psychologists, can "use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy" by creating buyer personas. In the same way, chess players often leverage psychology to their advantage.

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HubSpot vs Pardot: Which Marketing Automation Suite is Best for SMEs and Enterprises?

12 Jun, 2019

Baking automation into your standard marketing workflows is a great way to cut down on redundancies, improve accuracies, and bring a renewed sense of speediness to your campaigns. But, when you're looking to implement a marketing automation platform (MAP), it can be challenging to figure out which solution will work best for you.

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