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Having a successful Trade Show

A trade show is where your customer is going to engage with your Business. You need to make sure you drive traffic to you and capture as many top-quality leads as possible.

Business To Business Networking Made Easy and Profitable

Welcome to part 1 of our 6 part series on  Business networking.  Business to business networking is a very important part of your b2b marketingstrategy. All businesses small, medium and large all network. Trade shows are a perfect example of...

Business networking Is A Form Of Marketing.

Apply Sustained Focused Effort

All forms of marketing benefit from strongly focused activity, which is necessary first:

Follow Up Your Commitments And Promises

There are two main reasons for the importance of following up:

Target Relevant Groups and Connections

Identify and target groups and connections which are relevant to your aims and capabilities. Relevance can be according to several different things, for example:

• Geography
• Size
• Sector
• Social grouping (e.g., ethnic, gender, age, seniority, etc)
• Political or...

Help Others - Give Before You Receive

Always prioritise helping and giving to others ahead of taking and receiving for yourself.

"You must give in order to receive. Be helpful to others and you will be helped in return"

Networks of people are highly complex - often it is not possible to see...

Business To Business Networking Made Easy and Profitable

Welcome to part 1 of our 6 part series on  Business networking.  Business to business networking is a very important part of your marketing. All businesses small, medium and large all network. Trade shows are a perfect example of this. Even if...

In the market service providers sell and clients buy, it all comes down to this one simple equation, right? But which services get sold and which remain stale? Among the wide variety of services not all are sold equal. But what makes that vital difference? There are many factors that cause the...

Successful Trade Show and Exhibition Participation

Trade Shows and exhibitions are a great way to make B2B sales, seek potential clients and reacquaint yourself with existing customers as well as being a great form of  Inbound marketing and PR.