MARKETING AUTOMATION
The Importance of Inbound
An inbound marketing approach to business is most effective when the emphasis is placed on getting the right customer. Potential customers are looking for professionalism and expertise.
Marketing Automation and Tech
Floodlight New Marketing
Be found with Inbound
B2B INBOUND MARKETING
Sectors
01
Energy, Power & Renewables
Creating an Omi-channel marketing campaign, that successfully integrates with AMB. Engaging with your Key Accounts and Stake holders
02
Manufacturing
Inbound marketing can work for you, even better than using word-of-mouth and outbound marketing once did. Speak to our experts
03
Technology
You are an expert in technology, but you need help to "Strategise, Re-energise and Deliver" a successful inbound marketing campaign
04
Marketing
Marketing departments and Agencies that need extra resources and expertise. To support their business in reaching their short to long term goals
EXPRERTISE
Perfect Your Inbound Sales Cycle
How to Sell the Way Prospects Buy. The power in the buying and selling process has shifted from the seller to the buyer. The buying process is transformed.
Find out if your business is a good fit for Floodlight
Take Your Marketing To The Next Level
08
How To Smash Sales At A Trade Show
08 Jan, 2020
Having a successful Trade Show A trade show is where your customer is going to engage with your Business. You need to make sure you drive traffic to you and capture as many top-quality leads as possible.
10
- B2B Marketing Strategy,
- buyer personas,
- marketing,
- marketing strategy,
- B2b Inbound Marketing,
- organizational alignment
Strategy, Tactics, and Psychology: How Organizational Alignment and Buyer Personas Drive Business Growth
10 Jul, 2019
In the game of chess, there are three fundamental elements to how world-class champions play. Two of these, strategy and tactics, are grounded in the mechanics of the game itself. Solid chess players must have a firm understanding of the overarching ebb and flow of the game, coupled with the ability to seize every conceivable opportunity for positional advantage. The third element, psychology, is also vital, especially for top tier match play. According to one expert marketer, while not psychologists, can "use psychology legally, ethically, and respectfully to attract and engage consumers, and compel them to buy" by creating buyer personas. In the same way, chess players often leverage psychology to their advantage.
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HubSpot vs Pardot: Which Marketing Automation Suite is Best for SMEs and Enterprises?
12 Jun, 2019
Baking automation into your standard marketing workflows is a great way to cut down on redundancies, improve accuracies, and bring a renewed sense of speediness to your campaigns. But, when you're looking to implement a marketing automation platform (MAP), it can be challenging to figure out which solution will work best for you.
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