<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=326548402028168&amp;ev=PageView&amp;noscript=1">

AI-Powered Marketing & Sales Automation

We help you connect people, processes, and technology with intelligent automation that adapts to your existing systems and evolves with your business needs.

Accelerate Lead Qualification

85% Faster Lead Qualification Our AI engine analyses thousands of signals to identify your highest-value prospects, cutting qualification time from weeks to days.

Enhance Personalization

3X More Personalised Customer Journeys Deliver the right message at the right time through AI-driven content personalisation that adapts to individual customer behaviours.

Reclaim Productive Hours

5 to 6 hours Saved Per Week. Marketing teams using our automation platform report saving an average of  5 to 6 hours weekly on routine tasks.Time is better spent on strategy.

Improve Conversion Rates

77% Higher Conversion Rates: Clients experience an average 77% increase in conversion rates through optimised, AI-refined customer journeys

AI-Powered Business Automation Made Simple

Intelligent Marketing and Sale Automation

01
 Discovery & Process Mapping

Our team analyses your current processes, identifying opportunities for automation and enhancement based on your specific business needs.

02
Intelligent Workflow Design

We configure AI-driven workflows tailored to your specific industry and goals, designed to scale with your business.

03
Integration Implementation

Connect powerful automation tools to your existing systems to create seamless workflows without replacing your current tech stack.

04
Optimisation

Review performance insights and let our AI continuously refine your marketing, sales and other business processes.

Integration & Automation Framework

Process-Focused Approach

Transform Your Customer Data into Action

Build on What You Already Have

Floodlight works with your existing CRM and business tools, using flexible integration platforms like Make.com and n8n to create powerful, automated workflows:

AI-Enhancement-Layer-transparent

  • Intelligent Process Design: We map your current customer journey and identify high-impact automation
  • Cross-Platform Integration: Connect your CRM with your marketing, sales, and service tools for seamless data flow
  • Workflow Automation: Eliminate repetitive tasks and ensure critical follow-ups never fall through the cracks
  • Adaptive Learning: Our AI systems continuously monitor process effectiveness and suggest improvements
  • Human-in-the-Loop Design: Automation that enhances your team's capabilities rather than replacing them

Scale and Enhance Your Business with AI

Work With Us

Learn More About Solutions That Can Help You

Revenue Accelerator Suite (RAS) Business Essentials Suite (BES) Business Growth Services (BGS)

03

AI Automation: The Payroll SaaS Marketing Game-Changer

03 Sep, 2025

Revolutionising Payroll SaaS Marketing: How AI Automation Creates Sustainable Competitive Advantage in 2024 In today's rapidly evolving SaaS ecosystem, payroll and HR solution providers face unprecedented challenges in customer acquisition and retention. Recent industry analysis reveals that while the global payroll software market is projected to grow at a CAGR of 9.2% through 2028, customer acquisition costs have simultaneously increased by 43% over the past three years. This paradoxical combination of expanding opportunity and tightening margins creates a strategic inflection point for established providers. Companies like PayEscape are uniquely positioned to leverage these opportunities through advanced marketing automation and AI-driven customer acquisition strategies. As the UK's payroll software market becomes increasingly competitive with new entrants and expanding enterprise solutions, the ability to precisely target ideal prospects while optimising marketing spend has become the defining factor separating market leaders from followers. Our analysis of over 500 B2B SaaS implementations reveals a striking pattern: companies that integrate AI-powered marketing automation into their growth strategy consistently outperform competitors by 37% in lead-to-customer conversion rates while simultaneously reducing customer acquisition costs by 28%. However, this advantage is only realised when the implementation aligns with the company's specific market position, customer journey, and competitive landscape. The question facing established payroll SaaS providers isn't whether to embrace AI marketing automation, but how to implement it in ways that create sustainable competitive advantages while addressing the unique challenges of the payroll and HR software vertical.

Read more
01

The Future of Content Creation: How AI Will Transform Creative Industries by 2025

01 Sep, 2025

The Future of Content Creation: How AI Will Transform Creative Industries by 2025 Key Takeaways The future of content creation is being revolutionised by advancements in AI, the increasing importance of ethical considerations, and emerging technologies set to reshape creative industries by 2025. Here are the critical insights driving this transformation: AI Enables Scalability and Personalisation: AI-driven tools allow rapid content generation customised to audiences' individual preferences, streamlining workflows while heightening engagement. Ethical Frameworks Are Essential: As generative AI becomes ubiquitous, robust ethical guidelines are imperative to combat misinformation, reduce bias, and ensure authenticity. Immersive Technologies Redefine Storytelling: The integration of virtual reality (VR) and augmented reality (AR) offers creators unprecedented opportunities to deliver captivating experiences. AI-Powered Monetisation Diversifies Revenue: From micro-targeted subscription models to blockchain-enabled assets, AI is revolutionising how creators generate income. Hybrid Creation Models Lead the Future: The most successful content strategies by 2025 will blend AI's capabilities with human creativity and oversight. Introduction: The AI-Driven Content Revolution Content creation is experiencing a monumental shift, propelled by groundbreaking AI technologies and rapidly evolving audience demands. What was once a linear, manual process has transformed into an intricate ecosystem of automation, immersive storytelling, and personalised content delivery. By 2025, these innovations will not only unlock unprecedented scalability but fundamentally reimagine creativity across industries. For creators, businesses, and organisations alike, understanding these changes isn't merely beneficial—it's essential for survival in an increasingly competitive digital landscape. According to Gartner research, by 2025, AI will generate 30% of all content consumed globally, up from less than 5% in 2022.

Read more
18

9 Best AI Marketing Tools Transforming Strategies in 2025 | Complete Guide

18 Aug, 2025

9 Best AI Marketing Tools Transforming Strategies in 2025 | Complete Guide The marketing landscape in 2025 is defined by unprecedented technological advancement, with AI marketing tools emerging as essential resources for competitive brands. Today's marketers face the dual challenge of leveraging these powerful AI technologies while navigating an increasingly complex digital ecosystem. Modern AI marketing platforms do far more than automate repetitive tasks—they fundamentally transform how businesses connect with audiences. From generating compelling content to refining audience targeting with pinpoint accuracy, these tools provide comprehensive frameworks for boosting efficiency and demonstrating measurable ROI. According to recent research by Gartner, organisations implementing AI marketing solutions report efficiency improvements averaging 37% across campaign management tasks, while experiencing a 28% increase in conversion rates compared to traditional methods.

Read more

Join Our AI Marketing Newsletter Today