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With the rapid advancement in global communication, social media has by far surpassed all communication channels within the last 5 years. Inbound marketing which is made up of SEO, social media and content creation has become part of marketing strategy of every small, medium-sized businesses, as...

Consistent growth in sales is quite difficult for companies whether they are B2B or B2C and consistent performance is rarer still. The reason mainly is the lack of focus and investment used to develop and enhance B2B sales and marketing and sales capabilities to drive revenue.

Lead nurturing is a marketing tool used in the marketing automation system to drive business growth. It is a quite new concept in the field of marketing and sales. With the growth of digital marketing automation processes and growing emphasis on content marketing, lead nurturing has become the most...