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Consistent growth in sales is quite difficult for companies whether they are B2B or B2C and consistent performance is rarer still. The reason mainly is the lack of focus and investment used to develop and enhance B2B sales and marketing and sales capabilities to drive revenue.

Lead nurturing is a marketing tool used in the marketing automation system to drive business growth. It is a quite new concept in the field of marketing and sales. With the growth of digital marketing automation processes and growing emphasis on content marketing, lead nurturing has become the most...

Successful Trade Show and Exhibition Participation

Trade Shows and exhibitions are a great way to make B2B sales, seek potential clients and reacquaint yourself with existing customers as well as being a great form of  Inbound marketing and PR.