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Services · MarTech Stack Architecture

A stack that fits how you actually sell

Audit, rationalise and connect the marketing and revenue tools you own, so data moves between them properly, and you stop paying for overlap you don't use.

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You pay for more tools than you use, and they still do not talk to each other.

What you get

What we engineer

01

Stack audit

Tools, licences, owners, usage and overlap, what you own, what it costs, and what it is genuinely for.

02

Integration design & build

Connections across CRM, marketing, data and support systems, so tools that should talk to each other actually do.

03

Consolidation & migration

Retiring overlap and running migrations planned around your live operations, with your data intact.

04

Ownership & governance

Documentation and clear ownership, so the estate stays deliberate instead of drifting again.

How we work

Assess, embed, build, optimise

01

Assess

Evidence-led diagnosis of your systems, processes, and goals.

02

Embed

An engineer joins your team, inside your CRM and tools.

03

Build

Production systems, shipped iteratively.

04

Optimise

Measure, refine, and hand over.

Technology

Built with the models and platforms you use

HubSpotSalesforceAccount Engagement / Pardotn8nMake.comAirtableAPIs & webhooksGoogle WorkspaceMicrosoft 365

Questions

Common questions about this service

Do you always recommend replacing tools?
No, we favour improving what you have over replacing it. Rip-and-replace is expensive, slow, and rarely the actual problem. Where a migration genuinely is the right answer, we plan and run it with your data intact.
How do we stay in control?
Your team signs off strategy, quality, and brand; human oversight is built into the delivery.
Which AI models do you use?
We're model-neutral. We build using OpenAI and Anthropic technology, and other suitable foundation models, chosen to fit the task.
Who owns what you build?
You do. Everything is built in your own accounts and documented so your team can run and extend it after the engagement.
How do we start?
Book a discovery call. If it's a fit, we run an evidence-led assessment and give you a prioritised plan, which you keep, with or without us.

More services

Explore the other services

Every service has its own page: what it covers, how we deliver it, and the questions buyers ask.

Marketing & Content

Marketing Operations

Campaign operations, lifecycle, segmentation and reporting, so launching a campaign stops depending on who remembers the process.

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AI-Search Content

Clear, source-backed content built to be understood, extracted and correctly attributed by people and AI systems.

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Content Infrastructure

Structured content systems your team can reuse across the website, applications and other channels.

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Operations & Revenue

CRM & RevOps Engineering

Lifecycle, routing, scoring, pipeline and reporting, engineered inside HubSpot, Salesforce or Pardot.

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Workflow Automation

Reliable automation across n8n, Make.com and APIs, with error handling, monitoring and your team approving what matters.

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Applied AI

AI Strategy & Readiness

An evidence-led view of where AI will pay back, and a prioritised path from pilot to production.

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AI Agents & Applications

Assistants and multi-step AI workflows connected to your CRM and data, with your team signing off what ships.

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AI Governance & Enablement

The policies, oversight and training that let your organisation use AI safely and actually adopt it.

Learn more

Find out what your stack should look like

Book a discovery call. We start with a fixed-scope assessment, and the plan is yours to keep.

Book a discovery call What the audit covers