MARKETING AUTOMATION
The Importance of Inbound
An inbound marketing approach to business is most effective when the emphasis is placed on getting the right customer. Potential customers are looking for professionalism and expertise.
Marketing Automation and Tech
Floodlight New Marketing
Be found with Inbound
B2B INBOUND MARKETING
Sectors
01
Energy, Power & Renewables
Creating an Omi-channel marketing campaign, that successfully integrates with AMB. Engaging with your Key Accounts and Stake holders
02
Manufacturing
Inbound marketing can work for you, even better than using word-of-mouth and outbound marketing once did. Speak to our experts
03
Technology
You are an expert in technology, but you need help to "Strategise, Re-energise and Deliver" a successful inbound marketing campaign
04
Marketing
Marketing departments and Agencies that need extra resources and expertise. To support their business in reaching their short to long term goals
EXPRERTISE
Perfect Your Inbound Sales Cycle
How to Sell the Way Prospects Buy. The power in the buying and selling process has shifted from the seller to the buyer. The buying process is transformed.
Find out if your business is a good fit for Floodlight
Take Your Marketing To The Next Level
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9 Best AI Marketing Tools Transforming Strategies in 2025 | Complete Guide
18 Aug, 2025
9 Best AI Marketing Tools Transforming Strategies in 2025 | Complete Guide The marketing landscape in 2025 is defined by unprecedented technological advancement, with AI marketing tools emerging as essential resources for competitive brands. Today's marketers face the dual challenge of leveraging these powerful AI technologies while navigating an increasingly complex digital ecosystem. Modern AI marketing platforms do far more than automate repetitive tasks—they fundamentally transform how businesses connect with audiences. From generating compelling content to refining audience targeting with pinpoint accuracy, these tools provide comprehensive frameworks for boosting efficiency and demonstrating measurable ROI. According to recent research by Gartner, organisations implementing AI marketing solutions report efficiency improvements averaging 37% across campaign management tasks, while experiencing a 28% increase in conversion rates compared to traditional methods.
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How AI is Revolutionising Marketing in 2025: 7 Powerful Strategies for Success
11 Aug, 2025
How AI is Revolutionising Marketing in 2025: 7 Powerful Strategies for Success Key Takeaways Artificial Intelligence (AI) is transforming marketing strategies across industries, enabling data-driven decision-making, personalised customer experiences, and streamlined operations. Here's what you need to know about leveraging AI in your marketing efforts: Automation boosts efficiency: AI tools manage repetitive tasks like email segmentation and campaign optimisation, freeing marketers to focus on creative strategy Predictive analytics enables proactive decisions: AI identifies patterns in customer data to guide campaign strategies and improve ROI Hyper-personalisation transforms experiences: Machine learning and NLP create customised content and interactions at scale Seamless integration enhances workflows: Advanced AI tools work with existing CRMs and marketing platforms Content creation becomes faster and more precise: AI assists in producing SEO-optimised content efficiently Real-time engagement strengthens relationships: Chatbots and sentiment analysis enable instant responses to customer needs Data-driven tracking refines strategies: AI facilitates accurate ROI measurement and budget optimisation Innovation enables scalable growth: Expand campaigns without proportionally increasing resources Introduction: The AI Marketing Revolution In today's hyper-competitive digital landscape, marketing success increasingly depends on precision, agility, and personalisation—three areas where AI excels. With its ability to process massive amounts of data, analyse trends, and predict outcomes with remarkable accuracy, AI is fundamentally reshaping how UK businesses engage with their audiences and achieve measurable success.
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7 Data-Driven Content Marketing Strategies for Measurable Business Growth in 2025 and 2026
04 Aug, 2025
7 Data-Driven Content Marketing Strategies for Measurable Business Growth in 2025 and 2026 Are you ready to transform your content marketing from guesswork to guaranteed results? Continue reading for the complete framework and actionable implementation steps.
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