MARKETING AUTOMATION
The Importance of Inbound
An inbound marketing approach to business is most effective when the emphasis is placed on getting the right customer. Potential customers are looking for professionalism and expertise.
Marketing Automation and Tech
Floodlight New Marketing
Be found with Inbound
B2B INBOUND MARKETING
Sectors
01
Energy, Power & Renewables
Creating an Omi-channel marketing campaign, that successfully integrates with AMB. Engaging with your Key Accounts and Stake holders
02
Manufacturing
Inbound marketing can work for you, even better than using word-of-mouth and outbound marketing once did. Speak to our experts
03
Technology
You are an expert in technology, but you need help to "Strategise, Re-energise and Deliver" a successful inbound marketing campaign
04
Marketing
Marketing departments and Agencies that need extra resources and expertise. To support their business in reaching their short to long term goals
EXPRERTISE
Perfect Your Inbound Sales Cycle
How to Sell the Way Prospects Buy. The power in the buying and selling process has shifted from the seller to the buyer. The buying process is transformed.
Find out if your business is a good fit for Floodlight
Take Your Marketing To The Next Level
29
Content Marketing Strategy: 8 Proven Tactics for 2025
29 Sep, 2025
Content Marketing Strategy: 8 Proven Tactics for 2025 Content marketing strategies are instrumental in elevating brand visibility and fostering engagement across diverse digital platforms. By utilising a blend of channels, tools, and data-driven insights, businesses can craft seamless, impactful campaigns that resonate with their audience. Here's a quick summary of the core principles to refine your approach: Set clear, measurable goals: Build your strategy on SMART objectives to track progress and align with business outcomes Leverage multiple channels effectively: Maximise the unique advantages of SEO, social media, email marketing, and paid advertising. Create detailed audience personas: Understand your customers' demographics, behaviours, and preferences to deliver targeted messaging. Produce high-quality, valuable content: Engage your audience with relevant, trustworthy resources that address their specific pain points. Implement strategic content distribution: Use multi-channel tactics to ensure your content reaches the right audience at the right moment. Maintain consistent messaging: Synchronise your branding across all digital channels to create a unified narrative. Measure performance continuously: Use KPIs to assess progress, identify gaps, and refine your approach. Adapt to emerging trends: Regularly update your strategy to incorporate new technologies and changing audience preferences. Introduction: Why Your Business Needs a Content Marketing Strategy In today's competitive digital landscape, simply having an online presence isn't enough to drive business growth. To genuinely stand out amongst the noise, UK businesses must develop a comprehensive content marketing strategy that not only amplifies brand visibility but also inspires meaningful connections with their target audience. Recent research from the Content Marketing Institute reveals that 72% of marketers report that content marketing increases engagement, and 72% claim it has improved their lead generation. However, the key challenge many organisations face is effectively leveraging diverse channels while maintaining coherent messaging and a customer-centric focus.
22
Revolutionising Financial Education Marketing: Transforming Customer Acquisition in 2025
22 Sep, 2025
Revolutionising Financial Education Marketing: How AI Automation is Transforming Customer Acquisition in 2025 The AI-Powered Evolution in FinTech Marketing The financial education sector stands at a critical inflection point. Recent data shows that while 76% of Americans acknowledge needing financial literacy improvement, only 23% of financial education providers have successfully modernised their customer acquisition strategies to meet this demand. This disconnect represents both a challenge and an unprecedented opportunity. Companies like Good With are uniquely positioned to leverage these opportunities, particularly as AI-driven marketing automation transforms how financial education providers connect with their ideal customers.
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Enterprise AI Ethics Policy: 7 Essential Guidelines for Responsible Implementation in 2025
16 Sep, 2025
Enterprise AI Ethics Policy: 7 Essential Guidelines for Responsible Implementation in 2025 Creating an effective Enterprise AI Ethics Policy goes beyond mere compliance—it's a strategic initiative that drives innovation while addressing crucial ethical challenges in AI deployment. Here's what you need to know: Human-centric principles create the foundation for responsible AI innovation by prioritising human welfare and addressing inherent biases Ethical risk management is essential for preserving organisational trust and reputation through proactive identification of algorithmic bias and potential misuse Robust governance frameworks bridge the gap between innovation and compliance with regulations like GDPR and the EU AI Act Comprehensive implementation strategies ensure enterprise-wide adoption through training, clear communication, and actionable guidelines Cross-functional collaboration provides holistic oversight by engaging legal, technical, and leadership perspectives Transparency practices foster accountability with stakeholders through clear decision-making processes Continuous evaluation mechanisms guarantee long-term relevance by adapting to evolving technologies and regulations A well-crafted Enterprise AI Ethics Policy enables organisations to innovate responsibly, effectively manage emerging challenges, and capitalise on the opportunities presented by ethical AI implementation.
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