Transforming an SEO Agency into an Inbound Marketing Agency
About White Hat SEO
They help customers with inbound marketing by providing lead nurturing and demand generation services, content marketing and marketing strategy. We also design and build effective marketing websites using a growth driven design methodology. Everything we do is to help you capture qualified leads.
Objectives
Convert Whitehat into an SEO/PPC company into an Inbound Marketing Agency Work with Larger SME and Corporate clients Increase the number of qualified leads Increase the number of Sales
Deliverable Persona Development: Ebooks and White Paper Creation, Promoting content and Landing Pages Lead Generation Lead nurturing
Perform Keyword Research & Analysis (Includes Ad Group creation, Ad Text creation, and Negative Keyword Research) Analyse Landing Page and optimise landing pages that met best practice Landing pages for PPC. Includes checking for point of conversions and suggestion of a thank you and donation pages.
Reporting and Enhancements
Detailed monthly report on campaign’s performance. Deployed a Growth Driven Design (GDD) strategy with a data driven approach that successfully integrated PPC, SEO and Social Media and outbound marketing. Used collected data to allow for the redesign & rebuild of the ‘core’ website to improve customer attainment.
