The Philosophy Foundation

About The Foundation

Founded in 2007 The Philosophy Foundation conducts a philosophical enquiry in schools, communities, and workplaces.

Ethos
Reasoning skills developed through philosophical enquiry are an indispensable foundation of all aspects of learning.
Philosophy, like maths, music or physical education, is intrinsically worth doing and intrinsically engaging.
Their mission is to bring understanding, wisdom and eudaimonia (flourishing) to the heart of education for children and adults. All our philosophers hold a bachelor’s degree in philosophy and are trained to work in a specific setting where they conduct their enquiries, from primary schools to global businesses. Our overall aim is to equip our beneficiaries to participate fully in society.

Objectives
Improve the number of visitors to Philosophy Foundations web site, improve the number of conversions to improve the awareness and raise the profile of Philosophy foundation, The larger objective was to drive more visitors to their donation page and enable more enquiries for their services...

Deliverable
Perform Keyword Research & Analysis (Includes Ad Group creation, Ad Text creation, and Negative Keyword Research  Analyse Landing Page and optimise landing pages that meet best practice Landing pages for PPC. Includes checking for point of conversions and suggestion of a thank you and donation pages.

PPC Campaign Optimisation
Competitor’s Analysis  Campaign Analysis  Ad Group Review  Keyword Optimisation  Ad Copy Optimisation  Budget management  Analysis of Dimension Tab  Search Query Analysis  Usually, we let the campaign run for a minimum of at least 1 to 2 weeks to see how it will perform based on the initial setup. Using the stats from these 2 weeks, we are able to evaluate the current performance and this will allow us to better see what actions and/or changes are needed in order to provide the best conversion for the campaign’s success.

Reporting
Detailed monthly report on their campaign’s performance. Reports are uploaded in the Dashboard.  Graphs, Pie Charts, and data grid.  Analysis and recommendation.