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Strategy, Tactics, and Psychology: How Organizational Alignment and Buyer Personas Drive Business Growth
B2B Marketing Strategy, buyer personas, marketing, marketing strategy, B2b Inbound Marketing, organizational alignment

Jul 10, 2019 11:00:53 AM

Strategy, Tactics, and Psychology: How Organizational Alignment and Buyer Personas Drive Business Growth

In the game of chess, there are three fundamental elements to how world-class champions play. Two of these, strategy and tactics, are grounded in the mechanics of the game itself. Solid chess players must have a firm understanding of the overarching ebb and flow of the game, coupled with the...

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