There are two main reasons for the importance of following up:
Put negatively, to emphasise the points:
If there is relevance, follow it up, in whatever way is appropriate for the situation.
If you find that you are not wanting to follow up meetings and referrals because of lack of relevance then you can re-examine your group targeting strategy. You might be chasing the wrong groups and connections, and could need to redefine these issues.
At many networking events and situations you will have the opportunity to give a presentation to the assembled group. This is a wonderful chance for you to demonstrate your expertise in your specialist area, your positive confident character, and also to pass on some useful information.
When giving presentations in these circumstances, avoid giving a hard-selling pitch, unless you are sure that such a style is appropriate. Usually it is not. Aim to inform and educate rather than to sell. In many networking situations a strong selling presentation is regarded as insulting by those present. This is especially so if you are a guest of a group that you would not normally meet regularly.
You will sell yourself best by giving helpful information in a professional and entertaining credible manner.
Be confident, positive and enthusiastic, but do not let this develop into pressure on the audience, or a sense of your trying too hard.
Try to find and present within your specialism the most helpful information for the group concerned. Your aim at the end of the presentation is for the audience to have learnt something useful about your area as it applies to them, and to have been impressed with your professionalism and command of your subject.
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