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Marketing Automation



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What we do

Pardot is best used for streamlining marketing and sales within companies by helping organizations handle their data better. Our business comes in to make the best use of these platforms, using all the benefits they offer. Hubspot and Salesforce are great for various purposes, such as email automation, SEO content management, analysis of data, as well as content marketing to clients. They also help in compiling customer profiles to be used in lead profiling. On the other hand, Pardot is great for marketing departments. It can be used for ensuring continuous customer engagement with a company's products, as well as developing new sales practices aligned with market changes.


New sales processes

Our company specializes in multiple strategies that utilize data to improve a business. We help these organizations with inbound marketing and sales processes that their employees may not necessarily be familiar with. Typically, the sales department in a company is focused on the sales cycle, and how clients need to be handled at each stage. Without any innovation in this area, a company may be too focused on the old sales funnel process that does not take into consideration the frequent market changes. This often leads to a department that is performing below the optimum. Even with inbound marketing technology, the same company also runs the risk of collecting a lot of data without using it to make changes.

The Power Of Automation


Create content, optimise your website for search engines and sharing on social media


Turn your website into a 'Lead Generation' magnet. 


Inbound Marketing is a holistic, data-driven approach to marketing that attracts individuals to your brand

Adjusting to the Market

Inbound Marketing success begins with strategy



We focus on developing new campaigns for sales and marketing, aligning them with the customer base. We also have experts who look at lead scores and come up with ways to convert them to complete sales in the fastest way possible. On top of that, we ensure that automated communication with clients is tailored in a way that compliments their customer experience as opposed to being general


Creating customer portfolios

We achieve this efficiency by making use of several strategies. One of them is by creating client portfolios using the customer base data that is available on these platforms. A client portfolio will then come in handy for when feedback and emails are automated because they will contain relevant information. We have also carried out B2B campaigns for companies such as Shell, which is a global oil business.

B2B campaigns make use of the database to determine the best marketing strategies that are most likely to generate profitable customer bases. These campaigns should always be altered as often as required, depending on whether they are working or not. That is why we also audit existing and previous campaigns to determine whether to modify them or do away with them completely. Old campaigns may provide insight as to what should not be repeated in future to achieve success.


Lead generation and clearing backlog

Using the company databases, our company can also carry out guided lead generation for a business. This will involve using lead scores to determine where to focus on marketing strategies. While a business might have multiple leads, not all of them are warm, and some might need a lot more attention for them to be converted to closed sales. Thus, the marketing department is able to focus their energy on the highest scores leads because they will expend fewer resources, thus saving on revenue.

Lead scoring is also vital for clearing backlog. Often, a sales or marketing department tends to have data on leads that have existed over very long periods of time. Not only does this take up a lot of space, but it also inhibits productivity if salespeople have to constantly revisit old customers. Lead scoring can determine which leads might need to be removed from the system and which ones can be retained.




Customer experience

Customer acquisition, development, and retention is also a key focus area for sales and marketing. Customer acquisition can easily be done through strategic marketing campaigns based on data. The campaigns should also be aimed at the most viable leads to increases their chances of success.

Using coding and segmentation, the customer base can be developed until a lead becomes a closed sale. To help with customer retention, businesses should make use of the feedback collected on sale platforms and determine how to improve the customer experience in the future. Also, automated emails can be customized in a way that ensures that customers feel heard. This will make it more likely to continue buying the company's products or services. More importantly, customers will feel more inclined to give positive recommendations and referrals.

Find out if your business is a good fit for Floodlight and nbound Marketing.

Take your marketing to the next level

Marketing Automation And Inbound Sales

Marketing Strategies To Maximise Profits

In every company, there are always numerous decisions to be made about products or services in order to increase sales and improve customer satisfaction. For more accuracy and better results, these decisions should be based on a creative and analytical approach as opposed to emotions. Our experts are well-trained to make sure that Pardot services are used as effectively as possible for the benefit of the company.


Create A Start B2B Marketing System To Attract The Right Visitors To Your Business. Make B2B Lead Generation A Helping And Education Process


Make Valuable And Informative Content, Offer Information to Convert Visitors To Leads. Where You Help And Educate Your Customer for Success


Nurture Your B2B Leads and Prospects Through Your Sales Pipeline And Turn Them Into Customers With Right Information At The Right Time


Evaluate All Your B2B Marketing  Sales Actions and Results Across All Your Marketing Channels To Align Them With Your Business Goals