CKS Global

About CKS Global
With over 30 years experience in the industrial/rugged computer industry and the wide ranging expertise of our specialist technical support team who are uniquely placed to understand the nitty gritty of your industrial hardware

Ethos
Product knowledge is key to being able to offer their clients  the best solution, including the highest quality panel pc and industrial computer systems that use projected capacitive touch screen technology.

Objectives
Improve the number of visitors to Philosophy Foundations web site, improve the number of conversions to improve the awareness and raise the profile of Philosophy foundation, The larger objective was to drive more visitors to their donation page and enable more enquiries for their services...

Deliverable
Perform Keyword Research & Analysis (Includes Ad Group creation, Ad Text creation, and Negative Keyword Research)  Analyse Landing Page and optimise landing pages that meets best practice Landing pages for PPC. Includes checking for point of conversions and suggestion of a thank you  and donation pages.

PPC Campaign Optimisation
Competitor’s Analysis  Campaign Analysis  Ad Group Review  Keyword Optimisation  Ad Copy Optimisation  Budget management  Analysis of Dimension Tab  Search Query Analysis  Usually, we let the campaign run for a minimum of at least 1 to 2 weeks to see how it will perform based on the initial setup. Using the stats from these 2 weeks, we are able to evaluate the current performance and this will allow us to better see what actions and/or changes are needed in order to provide the best conversion for the campaign’s success.

Reporting
Detailed monthly report on campaign’s performance. Reports are uploaded in the Dashboard.  Graphs, Pie Charts, and data grid.  Analysis and recommendation.