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A B2B Press Release is an essential means to promote your business. Unfortunately, the effectiveness has not been realised by smaller companies who may benefit a great deal by publishing a B2B press release. A press release is not necessarily always a big news story nor an announcement of an...

Network And Networking Definitions - Other Pointers

As explained in the introductory definitions of network and 'network' above, definitions can be very helpful in understanding concepts.

Business networking Is A Form Of Marketing.

Apply Sustained Focused Effort

All forms of marketing benefit from strongly focused activity, which is necessary first:

Follow Up Your Commitments And Promises

There are two main reasons for the importance of following up:

Target Relevant Groups and Connections

Identify and target groups and connections which are relevant to your aims and capabilities. Relevance can be according to several different things, for example:

• Geography
• Size
• Sector
• Social grouping (e.g., ethnic, gender, age, seniority, etc)
• Political or...

Help Others - Give Before You Receive

Always prioritise helping and giving to others ahead of taking and receiving for yourself.

"You must give in order to receive. Be helpful to others and you will be helped in return"

Networks of people are highly complex - often it is not possible to see...

Business To Business Networking Made Easy and Profitable

Welcome to part 1 of our 6 part series on  Business networking.  Business to business networking is a very important part of your marketing. All businesses small, medium and large all network. Trade shows are a perfect example of this. Even if...

Rules, Rules, Regulation and B2B Sales and Marketing

The manufacturing sector, like so many other sectors, is facing increasing regulation and compliance measures.

Everything from disposal management and employee health and well-being is tied up in red tape. Some regulations are essential such as...